AGON’s engagement started with Project Planning for a unique site in Deqin, Yunnan, as the owner was considering engagement of an international branded operator. Thereafter, owner determined that creating their own brand was the preferred option and then engaged AGON for Technical Assistance and Pre-Opening services to advise on operating standards of design for the resort and on management and marketing strategies.
The site is a dramatic 3,400 metres above sea level, ideally situated to overlook the holy Kawadgarbo Mountain in Tibet. A soft adventure resort, the initial phase was to provide a comfortable, cozy retreat from the mountainous outdoors, with later phases to include additional facilities such as residential cabins, commercial units, and more cultural elements.
Liaising with the architect, interior designer, M&E consultant and all other contributing consultants, AGON's role included advice on how to design and fit-out the resort to meet international standards to ultimately attract and service discerning travelers.
AGON's expanded role also included assisting the owner with project budgeting and financing, and with considering long range branding strategies.